No man can serve two masters

The door to hell is in Turkmenistan

Thirty five years ago scientists uncovered a massive cave filled with p flammable poisonous gas. So they did what any right thinking scientist would do and set fire to it. Today it still burns. Now that is cool.

Via slightlywarped.com and stumbleupon

Also - this video on Youtube

DHL web tracking ads on vans

Copy below reads:

The 'mobile' on-ground communication makes clever use of a large silhouette of a computer cursor installed on a fleet of DHL's runner vans, which shuttles around the Beijing's Central Business District to announce DHLs 24-7 online tracking attribute.

This simple stunt / live activity had effectively resulted in an apparent drop in parcel enquiry recorded by the DHL phone tracking system while online tracking click counters surged.

with thanks to I believe in advertising

Very cool car park signage - Axel Peemoeller

Axel Peemoeller - website / car park page
http://de-war.de/eurekacarpark.html

Testing colour to the limit

Testing colour to the limit, originally uploaded by Sony United Kingdom.

http://www.highdefinition.sony.eu/

Esquire October: e-ink cover

The Esquire that goes on sale in October this year is going to have an e-ink front cover and front inner. The cover will animate, and there will be a Ford ad on the inside front. The Ford ad has paid for most of the costs of production - which amounts to a 'few dollars' per copy

Corn starch on sub woofer

Via geekologie

I have been looking for this for ten years!

I read it once as a young man, and have been thinking about it ever since, as it is apposite to the idea that the world is going to hell in a handcart. Ironic that they were thinking this in Ancient Greece nearly 2500 years ago.

This is what I called 'the myth of decline' - people as they get older tend to think that everything is getting worse. The truth of it is that the only change is in them - they are getting weaker, their minds are slowing and they begin to fear the world a little more. Also, I suspect there is an element that they did not change the world to the form that their youthful enthusiasm had.

It is from a really very good presentation on youth marketing from someone at BBH. See below

Building Lasting Youth Brands

view presentation (tags: marketing youth digital advertising)

The truth about early adopters

How many times have you sat in a meeting, while someone tells you all about how 'innovators', 'early adopters' or the 'early majority' are the key to the successful targeting of the brief. You may even have been blessed with the sight of a bell shaped curve, and explained that they tend to fall into certain proportions, like this:

Well, get this - the whole concept of the adoption curve is based on the diffusion of the uptake of hybrid seed corn in 1940s Iowan farms. Now that is hilarious! It stands to reason that some people take up new innovations before others, but the shape of the curve (while S-shaped) does vary depending on the particular market - and the proportions are determined by several factors: (1) relative advantage (2) compatibility (3) complexity (4) triability (5) observability. (from wikipedia). Consider the different uptake of colour television (20 years) compared to the uptake of the DVD player (about 3 years) as an example.

The Mid Devon show

DSC_0514, originally uploaded by happykibo.

Down in Tiverton at the weekend. We went to a country show. Ewe know it makes sense

See the photo set on Flickr

Vodafone Music Unlimited

A tool for discovering new music. Coming soon my friends: www.vodafone.com/music