Matt Law

I am no longer the grandad

MediaGuardian reports that Werthers have ditched the grandfather from their advertising. The worst tragedy to befall modern communications since the Fererro Rocher 'Ambassadors Reception' TV spot left our screens. When will people realise that you shouldn't mess with a perfectly good eurovert.

Video sharing taking off (Corn laws repealed)

Video sharing site YouTube saw the most traffic among video sites, accounting for 43 percent of category visits for the week ending May 20, 2006 and ranking at number 42 among the more than 500,000 sites tracked by Hitwise.

YouTube’s market share of visits has increased by 160 percent in the last three months (week ending May 20, 2006 versus week ending February 25, 2006), keeping it well above MySpace Videos, which saw a increase in market share of 3,825 percent during the same period. Other rapidly growing sites in the category in that period were Grouper (up 765 percent) and Daily Motion (up 300 percent).

1. YouTube 42.94%
2. MySpace Videos 24.22%
3. Yahoo! Video Search 9.58%
4. MSN Video Search 9.21%
5. Google Video Search 6.48%
6. AOL Video 4.28%
7. iFilm 2.28%
8. Grouper 0.69%
9. Daily Motion 0.22%
10. vSocial 0.09%

Source: Hitwise press release

Jason Donovan - Viral campaign for Virgin Mobile

Fantastic idea here from the Glue Society in Australia. 'Accidentally' get Jason Donovan's phone number published paparazzi style in a magazine, have consumers call him up to harass him, and then start an ad campaign to try to stop them from doing it.

The true genius is getting Jason Donovan to agree to it. The only UK parallel would be Paul Daniels, or maybe Keith Harris.

Won a  D&AD yellow pencil this year in the interactive viral advertising category.

View the case study.

Second life

This is going to be big - habbo hotel for grown-ups
http://secondlife.com/

What's interesting is:

• Massive opportunity for in game advertising / immersive brand experiences. e.g. you can buy adidas trainers with game money (which adidas can then convert to real money) and American Apparel in-game store
• Consumer creation at heart of experience
• In game economy follows according to emergent properties
• Game creators are taking advantage of real $ to game money conversion in quite a savvy way
• The Matrix is really going to happen

my tv favourite advert

A bit dated now, but still amazing. Big up to TBWA.

Download double_Life.mov

Back to the old school

Shout out for the old weblog - doing it for real in 2003
www.perfect.co.uk/matt

Why love America?

(Illustration: James Graham)

Ji Sung Park

To the tune of 'Lord of the dance':

Ji Sung Park, whoever you may be,
They eat dogs in your home country
But it could have been worse
You could have been a scouse
Eating rats in your council house

Apparently he loves it

Vodafone mobile office

http://mobileoffice.vodafone.co.uk/desks/

Rush hour (2002)