MediaGuardian reports that Werthers have ditched the grandfather from their advertising. The worst tragedy to befall modern communications since the Fererro Rocher 'Ambassadors Reception' TV spot left our screens. When will people realise that you shouldn't mess with a perfectly good eurovert.
Video sharing site YouTube saw the most traffic among video sites, accounting for 43 percent of category visits for the week ending May 20, 2006 and ranking at number 42 among the more than 500,000 sites tracked by Hitwise.
YouTube’s market share of visits has increased by 160 percent in the last three months (week ending May 20, 2006 versus week ending February 25, 2006), keeping it well above MySpace Videos, which saw a increase in market share of 3,825 percent during the same period. Other rapidly growing sites in the category in that period were Grouper (up 765 percent) and Daily Motion (up 300 percent).
1. YouTube 42.94% 2. MySpace Videos 24.22% 3. Yahoo! Video Search 9.58% 4. MSN Video Search 9.21% 5. Google Video Search 6.48% 6. AOL Video 4.28% 7. iFilm 2.28% 8. Grouper 0.69% 9. Daily Motion 0.22% 10. vSocial 0.09%
Fantastic idea here from the Glue Society in Australia. 'Accidentally' get Jason Donovan's phone number published paparazzi style in a magazine, have consumers call him up to harass him, and then start an ad campaign to try to stop them from doing it.
The true genius is getting Jason Donovan to agree to it. The only UK parallel would be Paul Daniels, or maybe Keith Harris.
Massive opportunity for in game advertising / immersive brand experiences. e.g. you can buy adidas trainers with game money (which adidas can then convert to real money) and
American Apparel in-game store
Consumer creation at heart of experience
In game economy follows according to emergent properties
Game creators are taking advantage of real $ to game money conversion in quite a savvy way