This is a post about the 2006 version. Click here to download the 2008 Threshers wine voucher
Is anyone else thinking that maybe this Thresher thing is a bit of a scam? Not an actual scam mind you, just in the sense that it's a very clever marketing campaign.
No marketing person in their right mind is going to release a three week long voucher in PDF to the internet without at some point going - "hang on a minute, maybe people are going to email this to each other". In my experience it's the ONLY thing marketers are worried about with vouchers online.
Given that Hugh MacLeod advises Stormhoek, where it first became big news publicly, maybe the whole thing isn't as accidental as it looks. I'm sure Threshers is a big account for Stormhoek, and they wouldn't promote it as gleefully as they seem to on their website, if they were worried about pissing them off.
When you consider that Threshers are giving 33% off a number of lines anyway, maybe they're not too bummed about the extra 7% for all the free publicity they have had.
If you have been living under a rock, here is the voucher.