They drum Bill Bernbach into you at DDB. I guess they do with David Ogilvy at Ogilvy too, but this is one of my favourites:
“Human nature hasn’t changed for a million years. It won’t even
change in the next million years. Only the superficial things have changed. It
is fashionable to talk about the changing man. A communicator must be
concerned with the unchanging man – what compulsions drive him, what
instincts dominate his every action, even though his language too often
camouflages what really motivates him.”
Why am I posting this? Well I just found this PDF which everyone got issued with back in my day at Tribal DDB.
Here's one more:
“To keep your ads fresh you’ve got to keep yourself fresh. Live in the current idiom and you will create in it. If you follow and enjoy and are excited by the new trails in art, in writing, in industry, in personal relationships ... whatever you do will naturally be of today.”
In a grand gesture before Christmas, I signed up for the Windsor triathlon in June. Oh how I am regretting it now, 5.91km later, as told to me by walkjogrun.co.uk. I can't give you live time and stats like Russell Davies Fat Club site, but I can tell you it was reasonably unpleasant. Feel good now though.
Is a poster with Fearne Cotton asking if you want to 'smarten up your downstairs' a little bit rude sounding? Now maybe I have a dirty mind, but I cannot honestly believe that this did not occur to any of the people in the agency that made this ad. Somebody somewhere must have been complicit in this. Bored copywriter, lazy account person maybe? Perhaps this is the advertising equivalent of the psychedelic references in childrens' cartoons.