We've been working on this video podcast for the last couple of months, short videos from the pre-season build up with Lewis Hamilton and Fernando Alonso - surprisingly it has picked up massively over the last few days. Not sure why.
Forget about your computer as a phone, your TV as a computer, your computer as a TV, your phone as a computer or your phone as a TV and stop for a moment to consider how much better life would be if we took a leaf out of the book of the borough of Blackpool bravely pioneering the world changing development that is the pay-phone / expensive cashpoint.
After a multi-million pound audience segmentation analysis they decided to position this technology outside the Coral Island games arcade on the seafront. Jonathan Ives eat your heart out.
How are mobile telecommunications going to shape our lives in the next
few years and beyond. As BT’s market share of the fixed line business
finally fell below 50% this month , there are signs that mobile
communications are poised to become the dominant communications channel
over the coming years (I mean channel as in the channel by which people
communicate – although naturally this will have a big impact on
brands). There are now 116 active mobile accounts for every 100
population and there are as many people with only fixed line as there
are with only mobile connections (10%).
These changes are set to continue and in this piece I am going to
attempt to consider what the short and long term effects on these
profound changes in consumer behaviour will be.