This is the final result of the little trip to Rome at the end of October. The site is live in across all the markets now, and the ads are live. The celebratory bottle of Limoncello will be breached shortly...
Some nice flash actionscripting of the shake function on the phone - I think it's called SenseMe. Get the old boy's hang-dog expression. I love it.
We used a tobacco filter on this shot. At least that's what they told me while I was busy carrying the bags, drinking coffee and scoffing Italian cakes.
Very pleased with the end result - especially amazing was the shoestring budget managed to stretch to about 15 crew on set, plus all the cast, a grade in the Framestore and subtitling in eight languages!
However, the project is unlikely to be contributing in any meaningful way into Mark Collier's holiday fund.