Again, more or less equal until you get to the senior levels - although given the current skills shortage in digital, you are likely to be able to earn more, younger, in a digital agency compared to ATL.
Account Management figures here Creative figures here
The numbers above tend to echo the overall findings from the creative scale, in that overall the ATL salaries are higher - with a particular skew at the more senior levels. At the graduate, Account Manager and even AD grades, the salary levels are more or less the same.
The key difference coming in with the senior levels comes about as a result of the gap that exists in the digital industry of truly senior players. At just about every level that exists in inter-agency meetings there is a three to five years (minimum) experience deficit in the favour of the ATL agencies.
This is a brave and interesting idea, Skittles have replaced their entire corporate website with a series of links to various social media sites. The homepage is the twitter search page of everything that people are saying about the brand right at that very moment.
The flash panel at the top left of the screen links to the other sites, and ties the whole thing together.
'Products' links to wikipedia, 'media' links to youtube and flickr. 'Friends' is the facebook page and 'contact' links to a contact form on their own site.
Interestingly, 'chatter' is the same as 'home' currently, suggesting that the twitter feed homepage is temporary. Perhaps this is a stunt to get twitter attention? Lord knows it's so hot right now.
A lot is currently being made of how people are hijacking the skittles twitter page to include profanities etc, but this is temporary, and if anyone from the skittles marketing team is reading this, you should tough it out as this approach will probably pay off for you in the long run.
The idea is quite extreme at the moment, but what is good about the
idea is that it is flexible. There are not massive production
implications of changing the flash panel and shifting a few links around. Probably in a week or so you will find a 'proper' homepage going over the top of the site, if only to link to the other environments. Media page Product page
Bravo to whoever sold this in, as it is going to be big.