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November 26, 2009

Comments

Craig

Agree with the sentiment but another perspective could be that it is just a timely piece of media buying following a spate of localized flooding that has been dominating the national news cycle for the last week?

Matt Law

@craig - for real, but my point is really that yes the thought behind creating this ad and placing it at this time of year is good from a media point of view, but if you consider it, it is a silly promise from a brand. If you have a very specific problem they will help you out, if you have any other kind of problem you can deal with our idiots on the helpline.

That it is relevant to this time of year is of course no accident, I guess the main point is illuminating the cold mercenary element of their position (which indeed is quite clever) behind their altruistic veneer.

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