One thing I´ve been thinking about while we´ve been away is that while getting a great creative idea is not exactly easy, it is probably the easiest part of the creative process. It is what happens afterwards that is the difficult thing. Anyone who has ever done anything as simple as draw a picture on a piece of paper has realised that what you see in your mind is generally poorly reflected in what is realised. (the irony is, the better the end product, the more intesely you feel this).
The idea is just the start of a long journey to prevent your idea and the campaign from dying, or worse, being crap.
Over the past few years in the ´blogosphere´ there has been plenty of attention on strategy - thanks to the value the discipline of blogging has had to planners, helped along by many prominent and enjoyable blogs, and more recently from some interesting creative perspectives, but I am keen to find where is the good stuff about actually making things happen, and happen right?
This surely is the third part of the holy trinity of insight, idea, execution, and like the trinity each exists as part of the others. There was a great chart that I remember stealing from somwhere which is a virtuous circle between ´thinking´and ´doing things´.
I hope I can remember how to use PowerPoint