Foursquare type thing for all the hipsters at Cannes toting their iPhones. When you get to the gutter bar you check in and climb the rankings. Or something. Worth noting this idea has been in development at Dare for at least two years, maybe more – originally without an actual means of production. Never give up! Built by Ubinow by the looks of things.
http://vimeo.com/11784148 "Most phones come with flimsy manuals with complicated language and jargon. These books, which can live on a bookshelf actually contain the phone. Each page reveals the elements of the phone in the right order, helping the user to set up the sim card, the battery and even slide the case onto the phone. The second book is the main manual - the phone actually slots into this and becomes the center of attention. Arrows point to the exact locations the user should press, avoiding confusion and eliminating the feeling of being lost in a menu. Check out our other work here: www.vitaminsdesign.com"
The original game started with 50 levels, and the community went on to create over 2 million. A lot of them are very good indeed.
Now Sony and Media Molecule are releasing the second version of the game, based entirely around the philosophy of letting the community create the content. Not a platform game, but a ‘platform for games’.
Multichannel sales reached £1.9bn for Argos in the last financial year, 43% of the retailer's total sales. The latest addition to this strategy is a new Check & Reserve iPhone app.
I've been talking to David Tarbuck, who is head of multichannel development at Argos, about the new app, and the company's approach to multichannel retail.
Why did Argos decide to launch an iPhone app?
I look after the development and operation of the Argos website, and for the past three years I’ve been watching our analytics.
This information, as well as customer feedback, is valuable to find out what customers are doing. We found that has been a groundswell of Apple devices which have been used to access the website.
I know from people in the office that, thanks to the resizing and zooming required, it isn’t the best way to view the website, but people were still using them to reserve items, and we knew from customer feedback that more people wanted to use their mobiles to shop on the go.
The 'year of mobile' has been talked about for the past three or four years, but now thanks to the quality of handsets it has gotten to the point where the user experience is acceptable.
A combination of this improved mobile user experience; customer feedback and visitor numbers from mobile devices led us to design the Check & Reserve app.
Microsoft has launched it's own take on QR codes that enables you to tag real world objects with multimedia content. Microsoft Tag
Microsoft’s Aaron Getz explains:
“Today we can imagine a world where any physical object can become a gateway to a world of digital content and engagement: Scan a product in a newspaper, get a personalized offer, buy it on the spot, or get directions to the store to buy it later.
This is what Tag can do for you, for your users, for your marketing campaign, and for your business. All you have to do is simply click on things in your physical world to make your world interactive on the spot.”
Yet another example of big business getting behind this blending of the real and virtual worlds, and with potentially big applications in retail environments.
However, it still requires a download to the mobile device so it is probably fundamentally flawed in the same way QR codes are, in that unless people go out of their way to install software they have never heard of, they aren't going to be able to interact. Microsoft doesn't have the penetration in the mobile market to drive this through either, it would require some kind of partnership with Android or Apple to drive it through.