Again, more or less equal until you get to the senior levels - although given the current skills shortage in digital, you are likely to be able to earn more, younger, in a digital agency compared to ATL.
Account Management figures here Creative figures here
How many times have you sat in a meeting, while someone tells you all about how 'innovators', 'early adopters' or the 'early majority' are the key to the successful targeting of the brief. You may even have been blessed with the sight of a bell shaped curve, and explained that they tend to fall into certain proportions, like this:
Well, get this - the whole concept of the adoption curve is based on the diffusion of the uptake of hybrid seed corn in 1940s Iowan farms. Now that is hilarious! It stands to reason that some people take up new innovations before others, but the shape of the curve (while S-shaped) does vary depending on the particular market - and the proportions are determined by several factors: (1) relative advantage (2) compatibility (3) complexity (4) triability (5) observability. (from wikipedia). Consider the different uptake of colour television (20 years) compared to the uptake of the DVD player (about 3 years) as an example.
Rates of swearing during 100 operations, by specialty (BMJ, 1999).
"Orthopaedic surgeons on average register one swear pointevery 29 minutes, almost twice as often as surgeons overall. Althoughorthopaedic surgeons triumph in the field of foul language, generalsurgeons are by no means without sin, being only slightly lessfoul
mouthed than their orthopaedic colleagues. Gynaecologistsalso seem
anything but angelic but may have been penalised bya small sample size
of operating time. The 95% confidence intervalshows that
gynaecologists may actually use more foul languagethan general
surgeons. Meanwhile the mild mannered ear, nose,and throat surgeons
contribute little, with nearly five hoursof operating time on average
"By 2011, McKinsey research suggests, China should have a lower middle
class of 290 million people; by 2025, the upper middle class will be
520 million strong, with staggering disposable wealth. For many
multinationals, this is the market of the future."
Human Brain Cloud is bit like 'visual thesaurus' but free, and completely user generated - and arguably a bit more interestingly designed. The cloud started with a single word; 'volcano', and everything else has come from people visiting the site. Charmingly I was human126023.
Every good account person and planner should be looking for 'the perfect wave' - that most amazing PowerPoint slide after which you can die easy in the knowledge that just once you saw perfection. Russell Davies recently got close with this one:
I'm talking about the best PowerPoint slide to get across an idea, to make people think in a different way.
Of course PowerPoint is used badly, and is in practical terms mostly Bad and Wrong, but think about what it's supposed to be - a means of delivering visual aids, then there's nothing inherently evil about it.
Jakob Nielsen gets with the zeitgeist. Of course, true to form he does it with 'double logarithmic axis graphs'. The nut of it is that websites could increase traffic by generating large numbers of low traffic pages. However, you couldn't afford to make these yourself - so get the users to make them for you... http://www.useit.com/alertbox/visualizing-traffic-analysis.html