This, towed behind an airplane off the coast of Cannes this week has caused a bit of a rumpus. Amusing chortling into mobile phones and posting online about what a cock-up.
Personally I think it is genius. No-one would have paid the blindest bit of attention to the banner in normal circumstances, but they have done something to make everybody take notice.
Isn't that exactly the point? Hats off to Grey who seem to be enjoying a bit of a renaissance.