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January 11, 2010



Any references for this fact?

Two things:

1. People might come up with the same crap individually. This format gets people thinking about something at the same time, and avoids duplication.

2. Democratizing brainstorms doesn't work in my experience. The good stuff comes when people get fired up and generate momentum. Not from filling out cards in some sort of torture activity. If some people are quiet but can deliver the goods - use a different format: Know your team.

Matt Law

Diele and Stroebe (1991) (http://bit.ly/574Vev) is a good place to start. What do you mean 'democratising brainstorms'? Not sure if I understand what you mean. Regarding torture activities one of the most productive brainstorms I ever attended was run using a series of small breakout sessions with four people sat with post it notes in front of them taking turns to put ideas on the table. Everyone could work while the other person was talking, easing what I now understand to mean the 'production blocking' effect. At the end the post its from all the different groups were put up on the flipchart and grouped. Duplication is not necessarily a problem since it can act as a confirmation that certain routes are either obvious or good (or both)


Good reads.

Of course, you can always just steal someone else's ideas.

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