Rule no.1 of new business: create a defensible agency point of difference

Syzygy is the ideas agency for the digital age
R/GA is the agency for the digital age
Silver Chair is a creative agency in a digital world
DemographDMG is a research agency designed for the digital age
Switch is a new type of communications agency for the digital age
20:20 is an agency designed for the digital age
Digistraction can help you socialise in the digital age
Cow Bell are re-thinking marketing in the digital age
Steam is a creative agency for a digital world

Comments

[Phil Koesterer]

So who do you think does it right?

[Mark Evans]

Quite funny - I remember Dare also had at some point "marketing for a digital world!"

It feels like a product of everyone deciding they were no longer allowed to include the world 'digital' in their company name as it was too limiting and digital is now part of every channel blah, blah, blah...

But in reality they weren't ready to let the world 'digital' go as it told clients what they do (in general) so "for a digital age" seemed like a fair replacement!