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July 08, 2011


Phil Koesterer

So who do you think does it right?

Mark Evans

Quite funny - I remember Dare also had at some point "marketing for a digital world!"

It feels like a product of everyone deciding they were no longer allowed to include the world 'digital' in their company name as it was too limiting and digital is now part of every channel blah, blah, blah...

But in reality they weren't ready to let the world 'digital' go as it told clients what they do (in general) so "for a digital age" seemed like a fair replacement!

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